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Bullseye Framework

Consider a broad range of acquisition channels, run small tests and focus investment based on the results. Compare familiar and unfamiliar channels against the same success criteria. This independently designed sheet records the three stages of exploring, testing and focusing in tables.

Bullseye Framework

Customers to acquire: —
Test period: —
Business: —

Test limits and success criteria

Investment limit: —
Success criteria: —

Candidate channels and small tests

Candidate channel	Evidence that customers use it	Small-scale test	Estimated cost / duration	Test priority
—	—	—	—	—

Test results and channel selection

Channel tested	Amount spent	Customers acquired	Results and learning	Continue / stop decision
—	—	—	—	—

Channel focus and decision criteria

Channel to focus on: —
Conditions for continuing or stopping: —

Source / reference