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Business Plan

Distinguish actual results from forecasts. Check the unit price and volume behind revenue, the resources needed and the timing of cash requirements.

Business Plan

Planning period: —
Owner: —
Business / initiative: —

Business overview

Target customers: —
Products / services offered: —
Reasons customers will buy: —

Pricing & sales approach

Pricing & billing model: —
Sales approach: —

Sales plan

Product / service	Unit price	Sales volume	Planned revenue	Basis of estimate
—	—	—	—	—

Revenue & cost plan

Period	Revenue	Variable costs	Fixed costs	Planned profit
—	—	—	—	—

Resources & delivery team

People & resources required: —

Implementation schedule

Action	Owner	Due date	Expected outcome
—	—	—	—

Risk responses

Key risks & responses: —