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Growth Loops

Describe how the output of an action generates more input for the next cycle. Make the reinvestment explicit rather than recording only a one-way acquisition process. Check conversion and elapsed time at each stage, then test improvements where the loop is most likely to stall.

Growth Loops

Target customer: —
Review date: —
Business: —

Output the loop should grow

Output the loop should grow: —

How the loop works

Stage	Input	User / provider action	Output	Connection to the next stage	Metric
—	—	—	—	—	—

Starting input and reinvestment

Starting input: —
How outputs become new inputs: —

Conditions that stop the loop

Conditions that stop the loop: —

Experiments to improve the loop

Part of the loop	Hypothesis	Test method	Decision criteria	Owner / due date
—	—	—	—	—

Source / reference