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ICE Prioritization

This sheet uses the GrowthHackers average: ICE = (Impact + Confidence + Ease) ÷ 3. Score each factor from 1 to 10. All three inputs are required; missing or out-of-range inputs leave the score blank. Give easier work a higher ease score. Confidence here is a 1–10 score, unlike the percentage used in RICE.

ICE Prioritization

Target metric
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Comparison period
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Assessment date
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Initiatives being compared
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Selected initiative

Selected initiative and rationale
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Initiative comparison

InitiativeImpact (1–10)Confidence (1–10)Ease (1–10)ICE scoreEvidence for the assessment
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Scoring criteria

Scoring criteria
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Source / reference