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Jobs to Be Done

Focus on the progress a customer wants to make in particular circumstances. Include the practical task, how they want to feel and how they want others to see them. Keep observed behavior and statements separate from your own interpretation.

Jobs to Be Done

Target customer: —
Review date: —
Product / service: —

Desired progress and current context

Progress the customer wants to make: —
Trigger and circumstances for change: —
Current alternatives: —
What success would look like: —

Dimensions of the customer's job

Dimension	Desired progress	Current obstacle	Observed statements / behavior
Functional	—	—	—
Emotional	—	—	—
Social	—	—	—

Open questions

Open questions: —

What to investigate next

Hypothesis	Research method	Decision criteria	Owner / due date
—	—	—	—

Source / reference