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Persona

Build a representative customer profile from researched behaviors, goals and constraints. Include demographics or interests only when they affect a decision. Do not present an invented biography as research evidence. Use separate sheets for distinct behavior patterns.

Persona

Research population and scope: —
Last updated: —
Persona name: —

Customer behavior and goals

Role and context of use: —
Goals: —
Problems and frustrations: —
Current behavior and alternatives: —

Selection and decision-making

Selection criteria and constraints: —
People involved in the decision: —

Evidence and open questions

Persona attribute	Observed evidence	Source / research date	Unverified assumption
—	—	—	—

Source / reference