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PEST Analysis

Investigate political, economic, social and technological changes and their implications for the business. Record when an impact may arise and what response is appropriate. The reference explains PESTLE; this sheet uses the four PEST categories.

PEST Analysis

Geographic scope: —
Time frame: —
Last updated: —
Business / market: —

Changes and business implications

Material changes: —
Implications for the business: —

Changes in the external environment

Factor	Observed change	Source / date checked	Impact and timing	Possible response
Political / regulatory	—	—	—	—
Economic	—	—	—	—
Social	—	—	—	—
Technological	—	—	—	—

Response

Response: —

Source / reference