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Positioning Map

Choose two dimensions that influence customer choice, then compare products and alternatives for the same customer and conditions. Define both ends of each axis and the assessment criteria. Check whether any apparently open position has demand. This independently designed sheet groups positions into four quadrants.

Positioning Map

Target customer: —
Prepared on: —
Market: —

Comparison dimensions

Horizontal axis — left to right: —
Vertical axis — bottom to top: —

Positions of products and alternatives

Horizontal axis: left → right · Vertical axis: bottom → top

Products / alternatives in the upper left: —
Products / alternatives in the upper right: —
Products / alternatives in the lower left: —
Products / alternatives in the lower right: —

Intended position

Intended position and rationale: —

Evidence for positioning

Product / alternative	Horizontal-axis assessment	Vertical-axis assessment	Evidence / source
—	—	—	—

Source / reference