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Unit Economics — Monthly Subscription

A simplified gross-profit estimate for monthly subscriptions. CAC = Acquisition spend ÷ New customers. LTV = Monthly revenue per customer × Gross margin ÷ Monthly customer churn. Payback = CAC ÷ Monthly gross profit per customer. Enter margins and churn as percentages from 0 to 100. Missing, out-of-range or zero-denominator inputs leave the affected metric blank. Do not invent a customer lifetime when churn is 0%; compare consistent periods and segments.

Unit Economics — Monthly Subscription

Period: —
Customer segment definition: —
Currency unit / tax treatment: —
Monthly subscription business — gross-profit estimate: —

Acquisition cost, gross margin and churn definitions

Costs included in acquisition spend: —
Scope of the gross margin calculation: —
Churn denominator and measurement method: —

Monthly unit economics by customer segment

Customer segment	Monthly revenue per customer	Gross margin (%)	Acquisition spend	New customers acquired	Monthly customer churn (%)	CAC	LTV	LTV / CAC	CAC payback — months
—	—	—	—	—	—	—	—	—	—

Assumptions behind the estimate

Assumptions and uncertainty: —

Gross-profit approximation for a monthly subscription model. Assumes revenue per customer, gross margin and churn remain constant. Metrics with a zero denominator are not calculated.

Source / reference