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Customer Interview Record

Ask about recent, specific experiences and the alternatives the participant uses. Distinguish what the participant said or did from the researcher's interpretation. Use an appropriate participant identifier rather than unnecessary personal details.

Customer Interview Record

Target customers: —
Participant identifier: —
Date & time: —
Research method: —
Interviewer: —
Consent to notes / recording: —

Research purpose

Research purpose: —
Hypothesis to explore: —

Participant context

Work / usage context: —

Questions & responses

Research question	Interview question	Participant's actual words	Specific behavior / event	Follow-up question
—	—	—	—	—

Research synthesis

Observed facts	Interpretation	Unknowns	Next question to test
—	—	—	—

Further questions

Further questions: —